Since the 1990’s email has taken over as the electronic choice of communication, pushing fax and snail mail into the background, have you ever considered how many ways your email can be viewed, and whether it displays in the way you most expected it? As part of our services to our email marketing clients, we [...]

Making sure that you collect both individual and business email addresses in the proper manner is a vitally important part of managing your email marketing campaign. Especially as the CAN-SPAM Act makes certain types of email address collection illegal and requires permission from your email subscribers before you send an email. We have put together [...]

There a numerous ways to look at the customer life cycle but for the basis of this blog post, we will break it down into four parts as follows: Prospect: these are your potential customers, your window shoppers, browsers the just looking. When targeting email marketing to a prospect, you should be introducing your brand [...]

The team at GoMyEmails.com recommend that you use the information about your customers or clients to best effect by making your email campaigns personal to your readership. As we have seen from our own experiences the difference it can make to any email marketing campaign. By personalising your email campaign you create a one to [...]

One of the most effective ways to maximise the response from your email marketing, is to use familiar information in every email header, remember this includes the from line that identifies you and your company as the sender, so combining your email address and subject line should immediately tell the reader who the email is [...]

Writing great email content that drives the reader to action When individuals or business subscribe to your email marketing lists, they do so in the expectation that they will receive something of value (and we don’t necessarily mean monetary value), by keeping your email campaign full of value, you will in turn keep your readership [...]

One of the most important things we do for our email clients is the pre-send SPAM test report, this enables our clients to get an indication of whether their email is likely to get through various SPAM filters and into the right inbox. In this blog post, we will look at some of the most [...]

Now is the time to make a decision on what your email campaign message will be. What will your message relay to your readership? We have found from our experience that if you keep your message under the same theme, your email campaign should make more sense and enhance your chances of your readership following [...]

As a business owner we are sure you use many different marketing tools to build your business, in this article we intend to show you 6 great reasons why email marketing should play a part in your marketing plan. Our list is by no means exhaustive, but we think we have covered the most important [...]

One of the hardest parts of putting an email marketing campaign together is writing the subject line, in this post we will look at the most engaging words and phrases to use.