One of the most important things we do for our email clients is the pre-send SPAM test report, this enables our clients to get an indication of whether their email is likely to get through various SPAM filters and into the right inbox.
In this blog post, we will look at some of the most commonly used terms that will get filtered out by many ISP’s and individual SPAM filters, we will also take a look at how to improve the content by just changing a few of the words used in any standard email campaign.
Clients and recipients are using increasingly sophisticated filters which means less email gets through
As many ISP’s such as Hotmail, Yahoo and Gmail have special routers dedicated for their email domains that constantly analyse every email. More and more email is becoming automatically blocked for a number of reasons, one is that your email contains words or phrases that they have prohibited, the other is that your email address has been blacklisted as a spammer.
Assuming that your email gets through the ISP filters, it does not necessarily mean that it will reach your clients inbox, as more and more people are tuned in to using filters on their email client or virus and spyware software.
You may ask “So how do SPAM filters work?”
These filters work by examining the words in the subject line, and the content of your email, against lists of known spam words and phrases.
So a well written and thought out subject line and content can make the difference between a zero open rate and a fantastic read rate.
Here are some of the commonly used phrases that appear in SPAM filters.
- Free!
- Special
- Travel
- Airport
- Opportunity
- Private
- Football
- Team
- Hire
- Complimentary
- Adventure
- Restaurant
- Theatre
- Celebration
- Garden
- TV
- Holiday
- …The list of course goes on!
Here we will demonstrate how by changing just a few words in your email campaign you can reduce the chances of your email ending up in the spam box.
EMAIL EXAMPLE WITH HIGH SPAM CONTENT
-
Subject: Subject line: A huge financial threat is gathering strength…!
Dear Investor,
You need to see this very special, very FREE timely report on the state of the UK economy… and where the financial markets are headed. We don’t play email tennis.
It’s been researched and produced by my team of market-watchers who have an unmatched ability for getting the big calls right with this type of opportunity.
I can’t say you will like what they’ve discovered. But that very fact makes it all the more important for you to see this report.
Specifically, they see four major financial shocks hitting Britain in the very near future. That’s why if you have any money tied up in property, stocks, Europe or government bonds… I recommend you take a look at this right now and subscribe.
Be warned though: it won’t make for easy viewing. But I can assure you these guys don’t take any of this lightly. And they have no interest in trying to scare you.
They are simply following their research to its logical conclusion.
Click here for your FREE private report.
EMAIL EXAMPLE WITH SPAM CONTENT FIXES
-
Subject: Subject line: A huge financial threat is gathering strength…!
Dear John,
You need to see this very unique, very (Delete “FREE”) timely report on the state of the UK economy… and where the financial markets are headed. Delete “We don’t play email tennis.”
It’s been researched and produced by our experienced market-watchers who have an unmatched ability for getting the big calls right with this type of report.
I can’t say you will like what they’ve discovered. But that very fact makes it all the more important for you to see this report.
Specifically, they see four major financial shocks hitting Britain in the very near future. That’s why if you have any money tied up in property, stocks, Europe or government bonds… I recommend you take a look at this right now and subscribe.
Be warned though: it won’t make for easy viewing. But I can assure you these guys don’t take any of this lightly. And they have no interest in trying to scare you.
They are simply following their research to its logical conclusion.
Click here for your Delete “FREE private” report.
To sum up by paying careful attention to your subject lines, and content you can avoid falling into the email filter trap and increase your chances of reaching your intended recipients inbox.
Get a quote
Pingback: Writing great content that drives action | Email Campaigns and Email Marketing