The GoMyEmails.com Email Marketing team have produced a best practice check list for you to use when creating your email marketing campaign. So lets start with the essentials:
Email Marketing Check List
Email Marketing Legal Requirements
- 1.An obvious unsubscribe policy, thats clear and easy to understand for your reader.
- 2.Your business details including your company registration number if you are a limited company, of LLP – thats name, address and contact details are clearly displayed within your email.
- 3.Your email data, has come from a legitimate source. Take a look at our post entitled How to collect email addresses legally.
Email Campaign Look and Feel
Example of email marketing branding
- 1. Your email campaign should reflect your companies brand identity, for example a reflection of your logo, and company website.
- 2. Links within your email should either specific for this campaign, or you should at least be able to monitor the traffic from each individual campaign using something like Google analytic’s as well as the statistical feedback we provide via our secure login area. See our article entitled Understanding and using your email marketing results
- 3. Your email should have a clear theme throughout. Find out more about What should your message say in your email here.
- 4. Engage your readership with great copy for more information about copywriters read our article.
- 5. Sent from address – from our experience it is best to send it from your own domain, and preferably from an individual within your organisation that your readership can relate to.
- 6. Personalisation of email marketing – make sure that your email doesn’t start with “Dear Sir” or just “Dear blank” make it personal. Take a look at our blog post all about the email marketing personalisation issue.
- 7. Subject Line- remember this is often the first thing your readership will see. In fact it is so important we have dedicated a whole post to the subject. The Importance of headers that get noticed. 8. SPAM proof your email before you send it. Deliverability of email is one of the key reasons for using email marketing and failing to SPAM Test your email pre send is one way of making sure that your email will NOT be delivered, even some everyday words are filtered. Take a look at our article from May 2011, entitled How to Pass Email Spam Filters
This list is by no means exhaustive, but it should give you enough of an idea, when planning your email marketing campaign. If you would like our help on any of the points raised simply complete the form below and we will call you back.
