6 reasons why you should use email marketing

As a business owner we are sure you use many different marketing tools to build your business, in this article we intend to show you 6 great reasons why email marketing should play a part in your marketing plan.

Our list is by no means exhaustive, but we think we have covered the most important ones.

1.Increase sales to existing customers

People like to buy from people they know. It has been that way for centuries and there is no better way to increase your sales, than starting with your existing clients.

2.Drive new sales leads from prospective customers

Start with going back to your prospects lists that you didn’t manage to convert to clients, as they already know who you are; they are most likely to be receptive to an enticing offer, or discount.

3.Build your customer relationships

Knowing your customer well should be at the heart of every business, they better you know them, the better they know you, your products or services and what you can offer them.

4.Stay ahead of your competitors

Keeping in touch with customers by land, air and sea, snail mail is rapidly becoming old-fashioned, slow and ineffective as the majority of hand-delivered coupons or product announcements go straight into the bin, when was the last time you stopped and read a flyer that came through your door? So stay ahead with interactive colourful, branded email messages.

5.Make best use of call to action

Remember when planning, your email campaign to include a call to action to ensure you achieve your goals.

6.Refer a friend

This goes back to point 1, people buy from people they know, why not enable your customers to recommend a friend. Let them tell other people how good your products or services are.

Remember to plan your email campaign, have clearly defined goals or targets that you can realistically expect to achieve – don’t expect to make millions from sending a single campaign unless you are really lucky of course. So break them down into manageable chunks. Read more about planning your email marketing campaign