Email Marketing and Marketing Campaigns by GoMyEmails

Bluetooth marketing or proximity marketing is a form of digital customer relationship marketing, aimed at the mobile phone user. 1. Although this technology isn’t new, let’s face it we have been using Bluetooth to connect to wireless hands free kits for years, but when you consider that there are nearly 33.1 million mobile phone subscribers* [...]

One of the most difficult parts of putting together any email marketing, is getting the right content or copywriting. Copywriting is essentially the use of words or ideas to promote a business, although the origins of the word comes from printing. Email Marketing Copywriters Copywriters, (people who write the promotional material) are often freelance and [...]

One of the most effective ways to maximise the response from your email marketing, is to use familiar information in every email header, remember this includes the from line that identifies you and your company as the sender, so combining your email address and subject line should immediately tell the reader who the email is [...]

One of the hardest parts of putting an email marketing campaign together is writing the subject line, in this post we will look at the most engaging words and phrases to use.

The final seven principles or steps to consider when planning your email marketing campaign are below: – Establish a financial budget – decide in advance what you want to spend, and what return you want on your investment. – Spend time developing an interesting subject line – this is vital, this is the first thing [...]

Setting objectives or goals of what you want to achieve and what you want your customers or clients to achieve from your email marketing is an important part of creating an email marketing campaign that you can measure the failure or success of. I am certain that for many of you, your number one objective [...]

The Advertising Standards Authority (ASA) will be empowered to watch over any online content that is ‘directly connected with the supply or transfer of goods or services.’ To put it another way… almost much everything!

A good quality, well designed and own branded, HTML email message helps you grab the attention of your readership. The next key is to have some competently written content with the aim of driving your readership to not only visit your site but also to subscribe to receive more emails.

With GoMyEmails.com you will get a report after sending a campaign, detailing which people have read your email, which people have subscribed or un-subscribed, and what articles or points of interest people have used to click through to your site. All very interesting information but what you must do is set time aside to follow up on these prospects, manage your feedback, and make the appropriate improvements for the next email.

We find that email marketing is about providing information to your database, the email itself does not usually include any particular sales messages. However, your recipients are usually directed with a “read more” type link towards your own website where your message may change to a sales orientated pitch.

As part of our fully managed service we will assist you in all the steps of putting together an email campaign. Here are a few tips for you to get you started and on the road to your GoMyEmail campaign.