Email Marketing and Marketing Campaigns by GoMyEmails

One of the most useful things about email marketing above say direct mail, is the ability to obtain feedback, or tracking reports on each and every email sent, was it opened, deleted, marked as SPAM etc. All this information allows you to discover what your recipients are doing with your emails after you have sent them.

A mistake that most people often make when considering email marketing is using a single customer or data list for all your email marketing campaigns and expecting to see great results. We know that to get the attention of your customers the message you send must be specific enough to make them want to engage [...]

I usually spend a good couple of hours a day working through incoming email, and one thing I have noticed is the increased in people or should I say casual acquaintances, emailing me although this is not SPAM as such, I began to wonder at what point it becomes acceptable to add people to your mailing lists.

As an active member of the local business community, I meet new people every day, either in person or online especially on the social networking sites like Linkedin, and Facebook. At this point you have my contact details either from the information stored online or my business card, is it now acceptable to add me to your mailing list?

I would personally say no. It is not. It should be common curtsey to either call, or write an individually personalised email to me, to develop our relationship and introduce me to your services and inform me that you intend to add me to your list, at which point I have the ability to opt out, rather than be assumed to opt-in.